Dating for customers

17-Apr-2017 20:13

True love What does it look like, then, when you have something that’s really special?Well, you must realize that — like in dating — real customer relationships are about commitment. There will be times in which you won’t talk, you might have fights, or you may even lose touch for a time. Expecting your customers to buy from you every week is unrealistic, but you can still stay in touch. This is the key way to provide an experience that reminds your customer who you are, which will help them make wise decisions over time — hopefully choosing you, over and over again.

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Imagine that your brand runs a music app and you have a customer who hasn’t yet created their first playlist—something you’ve identified as an indicator of future engagement.When you go back and study again, you’ll gain new insight.Then, when you do engage, you’ll be closer to knowing the right things to say, which will increase the likelihood that they’ll stay in the relationship.When you’re on a date with someone new, “you know that [they’re] listening to you,” Wisdom explains, “because [they’re] making eye contact. if you see a positive signal and you start to interact” in a responsive way, you’re showing the customer that you care about their wants and needs.A customer who chooses to download and try out your app is signalling that they’re interested in engaging with your brand.

Imagine that your brand runs a music app and you have a customer who hasn’t yet created their first playlist—something you’ve identified as an indicator of future engagement.When you go back and study again, you’ll gain new insight.Then, when you do engage, you’ll be closer to knowing the right things to say, which will increase the likelihood that they’ll stay in the relationship.When you’re on a date with someone new, “you know that [they’re] listening to you,” Wisdom explains, “because [they’re] making eye contact. if you see a positive signal and you start to interact” in a responsive way, you’re showing the customer that you care about their wants and needs.A customer who chooses to download and try out your app is signalling that they’re interested in engaging with your brand.One way to identify these promising newbies is to offer your audience incentives to invite friends to the app, then track whether new customers signed up using a promotional code associated with a current user.