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21-Jul-2017 19:33

You’ve just finished writing a great new blog post.You’re excited that you’ve shared your ideas and expertise with the world. As we work with companies to develop a regular content marketing and social engagement routine, blogging is always key.Don’t forget to ask your followers to share or retweet the link.Productivity Tip: There are many tools out there that allow you to set up and schedule your updates to go out anytime in the future (Hootsuite, Twuffer, Later Bro).Even Great Content Can Go Unnoticed We would like to think after hitting “publish” on a new post that the seas will part, angels will sing and Moses will lead customers straight into our shopping carts. In reality, the only people who know your post is there are you and your RSS subscribers.After a while, a search engine spider will come along and your post will begin jockeying for search-engine position among the thousands of other web pages related to that same topic.To get started, locate your blog’s RSS URL and plug that into the following: Facebook Business Page – In your applications area, search for the “Social RSS” application and get it set up to publish your content to your Facebook page wall automatically.Linked In Personal Profiles – Look for “Blog Link” or “Word Press” in the applications section on your profile page and set it up to auto-post your content to your Linked In profile.

One of the most powerful and misunderstood mechanisms of a blog is its RSS feed.

Editor’s note: Though much of the advice in this post still rings true today, some of the specific tools and techniques mentioned here are no longer supported by the companies that offered them.

If you’d like additional guidance on how to optimize the performance of your blog posts, check out CMI’s Ultimate Blog Marketing Checklist: 57 Tips.

Other Social Networking Sites – There are many other social sites that allow you to plug in your blog’s RSS feed. This step used to only apply to posting links on Twitter, but with the addition of analytics (click-through tracking) on many of the URL shortening services, posting a shortened URL on any of your social sites is a smart strategy.

Here’s how it works: While this one may seem pretty obvious, it’s not that simple.

One of the most powerful and misunderstood mechanisms of a blog is its RSS feed.Editor’s note: Though much of the advice in this post still rings true today, some of the specific tools and techniques mentioned here are no longer supported by the companies that offered them.If you’d like additional guidance on how to optimize the performance of your blog posts, check out CMI’s Ultimate Blog Marketing Checklist: 57 Tips.Other Social Networking Sites – There are many other social sites that allow you to plug in your blog’s RSS feed. This step used to only apply to posting links on Twitter, but with the addition of analytics (click-through tracking) on many of the URL shortening services, posting a shortened URL on any of your social sites is a smart strategy.Here’s how it works: While this one may seem pretty obvious, it’s not that simple.Also note that this step is more of a one-time setup.